Quitting mainstream media...

As of this week I am no longer a regularly featured columnist in the local Reno Gazette Journal. In other words, I'm quitting my only mainstream media ('MSM') affiliation.

My purpose for writing a local column was weighted and distributed as follows:

• 50% to attract new and qualified talented employees while avoiding costly recruiting fees
• 30% local brand awareness for our products/services
• 20% experimentation with MSM and see what type of reaction I would get

As expected, ninety percent of the dialogue that came back to me was from rather strange folks that had either a conspiracy theory or decided that I would be a willing ear to vent on or both. I also received a tremendous amount of "charity spam".

For that reason I am running back to the shelter of blogging and will turn my attention to thinking about podcasts and what effect they will have on marketing communications, messaging and how it rocks the concepts of corporate control!