"Perception Is a Critical Factor in Attracting Expanding Companies" - Expansion Management Magazine; Reno, Nevada Named in Top 50 Hottest Cities

Expansion Management Magazine just named Reno of of the "2007 AMERICA'S 50 HOTTEST CITIES"! In it, they call out that "Perception Is a Critical Factor in Attracting Expanding Companies." Yep. Perception is reality. Sometimes we call that branding ;-)

In their annual poll of 80 prominent corporate site location experts, Reno, Nevada ranked in the top 50 out of 360+ metros to arrive at their list of the best places to expand or relocate a business.

Congratulations to EDAWN for their continued success in managing the perception of the Reno. Perhaps the unsung hero here is the RSCVA. If it weren't for their relentlessly drumbeating our outdoor adventure and diverse gaming+ activities, Reno's profile would be much less. Furthermore, their open dialog with EDAWN about leveraging tourism and economic development messages together has really given this region legs to stand on.

My prediction: Northern Nevada will start to emerge over the next 10 years as one of the more "green" economies to live/operate in as the University of Nevada, Desert Research Institute, the State and the numerous homebuilders and commercial developers create a catalyst of profitable and attractive opportunities for living and business expansion. I've been privy to a lot of the discussions going on and it's really exciting.

In ten years we could be recognized as the #1 "green" city for business and living. Easy? No. Doable? Yes.

  Technorati : branding, development, economic, edawn, expansion, growth, management, ncet, nevada, perception, quality, relocation, reno, reputation

Comments

[Robert Payne]

With the large amount of sun and geothermal at Nevada's fingertips, as well as the fact that green, sustainable building makes sense economically, socially, and environmentally, I don't see why we cannot do it. In conjunction, if Rudi over at Biodiesel Solutions would start opening up a few fuel stations around town, this place would be #1.

The other important part of this is that it represents such an incredible opportunity for the RSCVA and EDAWN to market this state nationally. For a public relations push, it makes for a great story with many legs to it. It could even combat Reno 911.